“Jaw, jaw is better than war, war” is the phrase best associated with Winston Churchill when he was making the case for diplomacy rather than military action in the 1950’s. But perhaps there’s something useful in those words for modern business. Talking face to face is much better than a video call and massively more effective than a casually written email, which probably won’t lead to war but can lead to trouble. For those demanding strict historical accuracy, I should not