We can learn from what the kids have to say
The genuine bafflement expressed by my two 12-year-old granddaughters to my saying I was popping to the shop to buy a daily newspaper got me thinking about the challenges facing business. The reason for their bewilderment was two-fold. First, they automatically assumed anyone could find news on their phone at any time of their choosing, and second, there was an environmental element and the question of trees and paper production. They had no experience of the pleasure of si