Effective communication is vital for every business

It's not rocket science, but whether you want to say something to shareholders, staff, customers or the general public, it pays to take time and care to:





Prepare your messages 


Consider your audience 


Think about timing

"Ian and Sandy Bell provide a service that combines intelligence, experience and reliability - a potent combination."
Charles Hignett - Sulis Down

"I have learned much from the BBC Producers with whom I have worked, especially Ian Bell. During the decade when we worked together on annual series of What if ?, Ian encouraged me to present programmes on ancient and medieval, as well as recent, history - a rare privilege for a modern historian."

Professor Christopher Andrew in the acknowledgements for his latest book - "The Secret World: A History of Intelligence."

(Pub: Allen Lane, part of Penguin Random House.)

"The two best 'go to' people to go to on any local issue." ​
Richard Hall - Zenith International
Delighted to continue as part of the group and thanks to you both for doing such an excellent job and going above and beyond.
Tarquin Mcdonald - Bath Rugby.

The Initiative helps me stay abreast

of what is happening in B&NES,

providing the opportunity to hear

about plans and developments

that could impact my business, I

particularly value the chance to share

views and insight with other

business and council leaders in

a convivial atmosphere.

 Under the leadership of

Ian and Sandy Bell,

the Initiative makes sure

that the voice of business is heard.


Nick South, Director, BuroHappold

After completing the full six years on the Board of Bath Tourism Plus, three of them as Chairman, Ian has now stood down.


Tim Warren, Leader of Bath and North East Somerset Council, said:


"I would like to personally thank Ian for his tireless leadership of Bath Tourism Plus, in particular his hard work and dedication in maintaining Bath as a great place to shop, visit and stay."






Directors Ian and Sandy Bell bring a wealth of experience of journalism, broadcasting and business consultancy.




No two businesses are exactly the same so everyone's needs will be slightly different


That's why we provide a tailor made package of communication services to precisely suit you. 

Sandy's Art



A passionate painter of all kinds of wildlife, sandy can also turn her hand to a variety of other subjects such as landscapes and still lifes.


Find room for young people


Back in 2013 Bath and North East Somerset Council responded to residents in three wards, Widcombe, Westmoreland and Oldfield Park, who were complaining about too many students houses. Extra regulations were imposed, making it more difficult for future applications to be granted for what are termed “Houses of Multiple Occupancy” (HMO).


This all seemed well and good because we would all understand the concerns of residents who didn’t want their streets turned into a student hall of residence. However, now the Council is considering making the rules even tighter in those wards and possibly even applying them right across the City.


Unfortunately there is often a law of unintended consequences when new rules are brought in and I fear that might be the case here.


Because it’s not just students who rely on HMO, it’s also young working people who can’t afford to rent a whole property themselves, let alone buy one. They need something of decent quality which they can afford, ideally within walking or cycling distance of the city. And we need them to stay to live and work in Bath, bringing their talents and enthusiasm to help businesses develop and grow.


The simple truth is that if the supply of HMO falls, then prices are bound to rise and then we run the real risk of seeing those valuable young people being forced out of the market and taking their skills elsewhere.


So what’s the answer ? First and foremost I think we need to establish the true scale of demand for this kind of accommodation over the next ten years. The Universities can predict the likely growth in student numbers and the percentage who will need to live off campus. Similarly, we can estimate how many additional younger workers are likely to take up jobs in the Enterprise Zone.


Once we have an idea of how many HMO will be required we can take a strategic approach to providing them so that they don’t overwhelm any individual neighbourhood. That information would also be useful in helping to shape what other kinds of housing are needed in the next decade and where they should be built.


What we definitely don’t need is an overly complex regulatory system. We do need to provide affordable places for young workers to live – our economy and future prosperity will depend on them.

© 2014 Tintinna Ltd