Getting your message over in the modern world is not only done in public and the full glare of the media.
There are many occasions when you will want things to be done quietly and under the radar.
It's a legitimate part of business but depends on excellent contacts across all political parties and a sensitive approach to what can often be confidential matters.
Jacob Rees-Mogg is the MP for North East Somerset
Deputy Prime Minister Nick Clegg and Bath MP Don Foster agreed to visit Rotork MD Peter France to hear about the company's terrific work with apprentices.